Member-only story
How Timberland Became Hip-Hop’s Unofficial Dress Code and Built A Billion-Dollar Brand
Timberland’s love and hate relationship with hip-hop in the ’90s gave rise to a multi-billion brand
People who lived around 1990s and admired rap culture. Surely know how cool it was to wear ‘Timbs’ and show up on the streets.
Back then, the hip-hop culture was never predicted to grow so big, and no brands delineated their products for them.
So, the big players who were ruling the hip-hop scene adopted unique apparels from footwear to hats and made it become a popular commodity within their community. Timberland was one of the brand which evolved after hip-hop adopted it.
But, along the way, Timberland didn’t do justice for their loyal fans, and I will talk about this later in the article.
Are you looking to grow your brand with proven marketing startegies?
If yes, please contact me here:- rahul.thakur11071997@gmail.com
From Abington to Timberland
The company which started manufacturing yellow boots back then in 1933 was named ‘Abington Shoe Company.’
