How Can Email Marketing Fuel Your Overall Inbound Strategy
Email marketing fuels your inbound strategy by attracting, engaging, converting, and retaining customers. It does so by sending relevant and valuable content to your subscribers. That’s one of the reasons why it fits right into your inbound marketing strategy.
In this article, we’ll talk about how email marketing can fuel your overall inbound strategy in 2024.
What is an inbound marketing strategy?
Inbound marketing is a way to attract users through relevant content and educate them about your brand and products. This marketing strategy looks organic and authentic, as you’re not pushing content and offers to your customers.
It focuses on relevant and helpful interactions, not interruptive ones. In contrast, outbound marketing fights for customers' attention by interrupting their audience in multiple ways, such as showing up on newsfeeds and during social media scrolling.
This is why email marketing fits right into your inbound strategy. It lets you send tailored content to the right people at the right time without interrupting other annoying ads.
