Member-only story
How Bird Box Became The Most Watched Movie On Netflix Using This Marketing Technique
Well, there is no brainer — It’s memes.
In this digital age, marketing had evolved into a completely different scenario. While compared to the earlier TV-based commercial marketing.
In 2020 every industry and sector wants its digital presence and is looking to grow online. Marketers have to take a newer approach for every business to reach their target audience.
With ever-evolving social media space. It’s just a matter of time to come up with a good strategy and leverage it. One such strategy that needs a special mention in social media marketing is — Meme Marketing.
In the last few years, meme pages have become the source of consuming content like news, trends, product promotions, brand promotions, and ofcourse memes.
In one of my Medium articles that was published in Better Marketing. I explained— Why Did A Music Company Buy an 85 Million Dollar Meme Page Network
In December 2018, social media was set on fire with memes pointing out towards one movie — Bird Box.
When Bird Box was officially released on Netflix, it became the most-watched movie in its first week of release on Netflix — with over 45 Million views in one week. Even today, Bird Box stands out to be one of the top 5 watched movies of Netflix .
Bird Box — An Over-Hyped Movie?
Bird Box is a 2018 American horror-thriller film directed by Susanne Bier. The movie was a book adaption of Josh Malerman’s — Bird Box. Sandra Bullock was the lead cast in the film.
It was streamed worldwide on Netflix on December 21, 2018. The movie’s premise was a mother trying to save her children in a world — where mysterious forces took over…
