Before I walk you through this particular month of writing. I want to shed some light on me and my expertise in writing .

I joined Medium on Jun 2020. But didn’t write anything at that point, because I wasn’t a writer actually. I signed up for this Medium account to share content and get back links to my site.

Since you don’t know me. Here is a little intro:-

I am a digital marketer who is familiar with SEO, Social Media Management, and Facebook Ads. So playing with content and sharing ideas was always my field of play. …

With the evergreen growth of digital marketing. It has become harder and harder for a marketer to do digital marketing effectively. The major reason is due to the constant Google algorithm updates that can affect a website and also due to the large number of people hopping into this digital marketing space, which makes you deal with a lot of competitors, instead.

In this article, I want to share the five most common digital marketing mistakes done by many marketers and which you need to rectify to be good at digital marketing

1. Choosing wrong goals and wrong targeting

The initial steps to marketing any brand (or) business (or) a website is to know about what you want? And sort out who your actual audience is? …

Now-a-days, there are many SEO guys or girls in the market when compared to a decade ago. Back then, people hardly knew anything about digital marketing, and SEO was damn easy. But as of today, due to constant change in marketing and Google search. Many beginner SEO’s don’t understand how Google algorithm works, and instead, they try to rank their websites without having much clue.

In this article, I will talk about the five significant and most common SEO mistakes made by newbies to rank a website on Google.

1. Implementing wrong keyword research strategy

Keyword research is the base point to start doing SEO. If you’re choosing keywords in the wrong way then your whole struggle of creating content and building links could become exhausting. …

Facebook is the biggest social media platform right now, with over two billion monthly active users, according to Statista. It is undoubtedly the most recommended platform for running an online business.

As businesses are try to leverage Facebook, it’s becoming more and more challenging for new companies to attract audience on Facebook while big players are still dominating the market.

Facebook marketing could be done right only when a business has committed itself to invest both money and time on the platform. …

In the past few years, Instagram has become the major social media platform where every business wants to be. Currently, Instagram is said to have over 1 billion monthly active users on its platform.

With so many people on this platform around the globe. Businesses are willing to spend money on social media marketing, just to leverage Instagram.

Because of such traffic potential on Instagram, thousands of businesses are hopping onto this platform. This makes it harder for every new business to grow on their platform as it’s algorithm favours content form big accounts with bigger engagement. …

Email Marketing is, hands down, the most effective way to market any product in this era of Millennials and Gen Z’s. Even though there are multiple platforms to connect but people are still not leaving the decade-old emails to do business and build connections.

According to a tech jury, by the year 2023, there will be 4.4 billion email users. This says that, email marketing is a potential area of grow for any online business. But yet many marketers don’t seem to get results with their email marketing campaigns.

Mostly business owners and marketers neglect the fact that email marketing is all about understanding your audience and pitching your brand to…

Do you want to start a blog and be good at blogging right from the word go?

Let me tell you this; blogging is not a one day (or) 1 week (or) 1-month thing to be good at. It takes months and months, if not years, to be a good blogger.

I assume you either have a blog (or) you’re interested in blogging. As if so, then your research on creating ideas should never stop. It is said that there are currently 600 million blogs on the internet. …

Instagram is the most loved platform for millennials and Gen Z’s. It started from a beautiful photo-sharing platform, and now, it has grown itself into a multi-billion dollar app ever since Facebook acquired it.

These days on Instagram, there are multiple ways to share your content apart form just uploading an image like stories, videos, reels, guides and live streams.

As a creator, your content is your asset on Instagram, whereas likes and followers are your currencies that you’ve earned. To be Instagram famous (or) to grow a brand using Instagram. …